54 Thrones — Brand Storytelling & Creative Direction

54 Thrones — Brand Storytelling & Creative Direction

54 Thrones is a luxury African beauty brand rooted in the richness of African botanical traditions. During my time as a Brand Marketing associate, I owned creative direction, community strategy, and campaign execution across the brand's most pivotal moments.

Regal Outdoor Beauty Shoot — Creative Brief

I developed the full creative brief for 54 Thrones' Regal Outdoor Beauty Shoot held in Houston, TX in March 2025. The vision: Regal, Rich Textures, Sunlit Elegance — a high-end editorial capturing the luminous richness of African beauty for both product and model content.

Shot direction included luxurious product flat-lays, model shots with Nigerian lace, cowrie shells, and organic botanicals. Wardrobe: silk, velvet, richly woven fabrics with chunky gold jewelry and luminous glow makeup. Models: Beza, Deja, and Majin. Final deliverables: high-resolution product imagery, editorial model shots, before & after transformation images, short-form social clips, and BTS storytelling content.

Soft Serve Social — Tennis Activation

I helped produce and execute the Soft Serve Social — a branded tennis experience bringing 54 Thrones into the culture of sport and community. The event featured branded signage, product gifting moments with African Butter and Cloud Cream, and shareable content experiences. Community members left as brand ambassadors.

Cloud Cream — Sephora Launch & Influencer Events

The 54 Thrones Cloud Cream — Barrier Repair Cloud Cream with Egyptian Lavender + Moroccan Mint — launched at Sephora to major community buzz. I supported the PR gifting strategy, curating branded unboxing moments that were tagged and shared across Instagram. One post by the founder generated 113,681 likes — becoming one of the brand's top organic social moments. I also coordinated experiential beauty influencer spa-day activations and the 54 Thrones x TYB community new product reveal.

Impact

This work sat at the intersection of brand storytelling, community building, and content strategy — translating 54 Thrones' rich African heritage into campaigns that felt aspirational, culturally resonant, and deeply shareable. The brand's body butter had already gone viral on TikTok, and my work continued building on that momentum through editorial quality and experiential touchpoints.